Conducting local SEO campaign is more rewarding for local businesses. Consider a corporate entity like a catering agency, or a restaurant. These businesses operate across a particular city or town. As such, these commercial organizations – while conducting SEO campaign to expand their business – should better opt for local SEO. Since, their client base is located across a limited geographical periphery conducting organic SEO is useless for these commercial organizations.
As such, there is hardly any inherent difference between these two SEO campaigning strategies. Strategies involved in local SEO campaigns run at par with those of organic SEO campaigns. However, the strategies target much smaller number of people, especially those living within a given geographical locations. Enhancing websites is much easier for local SEO campaigns. Competition is relatively lesser for the targeted keywords here, as there is lesser number of competitors.
Relevant keyword list and Meta descriptions
To start with, one has to understand the exact range of service that the local business offers. The list of relevant keywords is then formulated, based on that information. In fact, in this context, it is better to take into account the potential set of keywords that the relevant competitors are using. Now, is the time to group similar keywords into separate categories.
There may not be large number of pages to a web portal. A website with just the minimum number of pages can bring in more business, whereas, another website with hundreds of pages may fail to provide the same edge. What is important is the pages should reveal the fundamental aspect of the business. This is where the fraternity of content writers comes in to contribute to the cause.
Competent content writers can create relevant and effective Meta descriptions for each page of the website. There are three elements that comprise the Meta descriptions. These are
- Meta keywords
- Meta titles and
- Meta descriptions, respectively
In fact, there is a standard length for both Meta descriptions and Meta titles. These are 160 and 60 characters respectively, counting blank spaces.
It is a new addition to the aspect of local Search Engine Optimization. It is a simple HTML code that aims to better identify and pin holing the crucial information that the website reveals, to the Search Engines. Geographical location of the business and extensive contact information are the two standard elements that go in this section.
In fact, these elements of information are standard requirement across the major Search Engines for local Search Engine Optimization.
This part is rarely used by most SEO experts. Loading time of a webpage is extremely crucial in this age of mobile internet. Substantial amount of HTML codes can be shifted to this region of the webpage to enable Search Engines read lesser volume of codes, while loading the page on the browser.
Last, but nevertheless the least, the aspect of tapping the Social Media is crucial in conducting successful local SEO campaigns. Updating the blogs on regular basis with relevant, informative and original content is a must, in the given context.